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Global Marketing Communication Minor

Minor in Global Marketing Communication While Studying in Florence, Italy

Global Marketing Communication Minor

A minor in Global Marketing Communication offers undergraduate students the opportunity to explore a different field, pursue an interest or complement their major with a similar field of study. Students who select this minor will enhance their abilities to function in a variety of roles in the field, including marketing management or communication management.

Participating in the Global Marketing Communication minor will provide students with the opportunity to steward marketing and communication projects from start to finish and allow undergraduate students to understand how marketing and communication must mesh with global technology in order to execute a successful marketing strategy.

Students minoring in Global Marketing Communication are immersed both historically and conceptually in the arts and communication world while in Florence. Florence's role within the global community will be investigated and analyzed as an integral part of the curriculum.

REQUIREMENTS FOR A MINOR IN GLOBAL MARKETING COMMUNICATION

  • Foundation Course Requirements (18 Credits)
    • Introduction to Communication
    • Introduction to Marketing
    • International Marketing
    • Integrated Marketing Communication
    • Global Media Strategy
    • Global Brand Management

A minor in Global Marketing Communication cannot be completed independently. The Global Marketing Communication minor must be completed in conjunction with a major. Minors must be completed by the time the four-year degree requirements have been met. Students who declare a Global Marketing Communication minor will be held to the requirements of the catalog year in which they declare the minor. 

Minor in Global Marketing Communication with Marist in Florence, Italy

Marist’s Florence, Italy Branch Campus provides the only four-year U.S. Bachelor’s degree program located in Florence, Italy. All courses are offered through The Lorenzo de Medici Institute and are taught by international faculty in English. Throughout their curriculum students can choose a minor such as Global Marketing Communication, Art History or Studio Art to accompany their major. Marist’s Florence campus additionally provides students with a well-rounded student life experience focused around a wide range of student clubs and societies, organized cultural events, field trips and site visits. Library and computer facilities are also available to students on the Lorenzo de Medici campus.

Request More InformationContact us to get more information about Marist-LdM's Global Marketing Communication program in Florence, Italy.

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