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Italian Language

Earn a B.S. in Communication Bachelor’s Degree

Study Global Marketing Communication in Florence, Italy

An interdisciplinary major combining courses from Communication and International Business with a Liberal Arts education, Marist College's Communication concentration in Global Marketing provides students with the opportunity to better understand and utilize global marketing communication in a world where a corporation being able to deliver a consistent message that embodies its brand, values, products and company mission is essential in today's global marketplace. This requires a thorough grounding in topics such as advertising, public relations, social media, branding, strategy and analytical tools, and global marketing insights.

By comprehending the complexities involved in Global Marketing Communication, students will enhance their abilities to function in a variety of roles in the field, including marketing management or communication management.

Why Earn A Communication Bachelor’s Degree Studying Abroad in Italy

Italian Language Bachelor’s DegreeThe Marist LdM Communication B.S. degree with a concentration in Global Marketing Communication allows undergraduate students to take marketing and communication projects from concept to reality. The ability to see a project from start to finish will allow undergraduate Global Marketing Communication students to understand how marketing and communication must mesh with global technology in order to execute a successful marketing strategy. Four year study abroad students enrolled in the Communication Bachelor's degree program in Florence, Italy will leave the university being able to make strategic decisions in a super-competitive world, read market trends and formulate successful solutions.

Global Marketing Communication Careers

  • International Business
  • Digital and Social Media
  • Public Relations and Advertising

Learn Global Marketing and Communication Skills in Florence, Italy

Marist’s Florence, Italy Branch Campus provides the only four-year U.S. Bachelor’s degree program located in Florence, Italy. Courses are offered through The Lorenzo de Medici Institute and are taught by international faculty in English. Students in the Global Marketing Communication major will complete a variety of courses specific to their course of study. These courses include a core-curriculum, designed to develop undergraduate students’ critical thinking, writing, and communication skills, and provide undergraduate students with a balanced education preparing them to continue their education or pursue a professional career upon graduation.

Marist’s Florence campus additionally provides students with a well-rounded student life experience focused around a wide range of student clubs and societies, organized cultural events, field trips and site visits. Library and Computer facilities are also available to students on the Lorenzo de Medici campus.

Request More InformationContact us to get more information about Marist-LdM's Global Marketing Communication program in Florence, Italy.

Requirements for the Bachelor's of Science in Communication with a concentration in Global Marketing Communication Degree

Note: A minimum of 90 credits in Liberal Arts is required.

  • Major course requirements
  • Core/Liberal Arts Studies & Foundation Requirements
  • Core Curriculum Courses
  • Required Communication Foundational Courses (4 courses; 12 credit hours)
    Public Speaking and Presentation skills
    Introduction lo Communication
    Digital Toolbox
    Communication Research Methods

  • Required Global MC Concentration Courses (10 courses; 30 credit hours)
    Introduction to Marketing
    Advertising Principles
    International Marketing
    Integrated Marketing Communication (Dual listed as BUS 262)
    Cross-cultural Communication in the Workplace or COM 290 lntcrcultural Communication
    Public Relations
    Global Media Strategy
    Global Brand Management
    Consumer Insights + Strategic Development
    Global Marketing Communication Campaign Development

  • Capping (1 course; 3 credit hours)

  • Related Courses (3 courses; 9 credit hours)
    Italian Language
    Italian Language
  • Core / Liberal Studies & Foundation Requirements (39-42 Credits)
  • Elective Course Requirements (42-45 Credits)

Total Requirement for Graduation (120 Credits)

Marist's bachelor's degree in Global Marketing Communication is based at the Istituto Lorenzo de' Medici (LdM). Our B.S. in Global Marketing Communication program is the only four-year U.S. bachelor degree program in Florence, Italy. Contact us to learn whether the Marist degree program in Florence, Italy is right for you.